Partnerships that hold under pressure
Most business alliances fail not from lack of intent but from structural gaps that were visible from the start. This program addresses those gaps directly.
What the program covers
Business partnerships dissolve when the parties involved have different assumptions about shared goals, decision rights, and exit conditions. The program examines how to identify your business's true competitors — not just obvious market rivals but indirect substitutes that quietly erode joint value. Each session draws on documented case studies from European and Asian markets.
Participants work through structured negotiation frameworks, partnership audit tools, and scenario planning exercises. The format is deliberately interactive: live Q&A, small group breakouts, and direct feedback from facilitators who have managed multi-party commercial agreements across different legal systems.
Measurable program outcomes
- 4 wks Structured timeline from first session to final review, keeping momentum without compressing the material
- 6+ Practical frameworks delivered across sessions — each tested in real partnership negotiations before inclusion
- 3 hrs Average weekly commitment outside live sessions for case review and peer discussion exercises
- B2–C1 Recommended English proficiency level — sessions are conducted in English with written materials included
Session structure and sequence
The curriculum is organised around the full lifecycle of a business partnership — from initial assessment through active management to restructuring or exit. Participants who have completed the sequence report that the competitor mapping module, which addresses how to identify your business's true competitors within a partnership context, changed how they approached due diligence on prospective partners.
Partnership readiness assessment
Evaluating internal capacity before entering any formal agreement — financial, operational, and cultural dimensions reviewed.
Competitive landscape mapping
Identifying direct and indirect competitors — including those who operate through your potential partner's existing network.
Structuring the agreement
Term sheet essentials, exclusivity clauses, performance thresholds, and exit mechanics — with annotated examples from real contracts.
Governance and decision rights
Defining who decides what — and how disagreements are escalated before they become disputes that stall operations.
Program facilitators
Arend Vosselman
Partnership Strategy Advisor
Arend has advised on joint ventures across the Netherlands, Poland, and Singapore over 14 years. He focuses on the structural and contractual dimensions of partnership formation, with particular attention to how misaligned incentives surface after signing.
Tobias Wieringa
Business Development Specialist
Tobias works on competitive intelligence and market positioning for mid-size firms entering new geographies. His sessions on how to identify your business's true competitors are consistently rated as among the most practically useful in the program.
Delivered entirely online
Sessions run live via the Qytrae platform with recordings available for 90 days after each broadcast. Participants join from across Europe, Central Asia, and Southeast Asia — the international cohort is part of the program's value, not an incidental feature.
Enrolment is reviewed individually. The program is designed for professionals who are actively working on or preparing for a partnership agreement — not for those exploring the topic in the abstract.
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