Renata Ostrówka — logistics, Poland
Before the competitor intelligence session, we were focused on three companies we considered direct rivals. The facilitator walked us through a mapping exercise that surfaced two platforms operating in adjacent categories that were quietly taking our mid-market clients. We had not noticed because they did not look like us. That shift in how we define competition changed our next partnership decision entirely.
Taavi Leppänen — SaaS, Finland
I joined expecting a lecture format. Instead, the facilitator spent the first twenty minutes asking each participant what specific question they needed answered. The session then addressed those questions in sequence. My question — about structuring a revenue-share arrangement with a distributor in a different legal jurisdiction — was answered with enough specificity to be immediately useful.
Nour Abdallah — consultancy, UAE
The peer network access was the part I underestimated. Within six weeks of completing the programme I had spoken with four people from the network who had direct experience in markets I was considering entering. Those conversations saved time that would otherwise have gone into research that would have been incomplete anyway.